Chocolate! in Health & Wellness

Case Study : Sales & Marketing : MXI Corporation

The MXI Corporation conceived a promising venture centered around vertically marketing chocolate within the Health and Wellness Industry.

Regrettably, the existing information technology infrastructure relied on disparate data systems to manage sales records, inventory, and shipping operations. As a consequence, subscription customers experienced irregularities in their deliveries due to inadequate sales recording, subsequently resulting in suboptimal inventory and shipment control. Furthermore, sales representatives encountered challenges in maintaining strong customer relationships, as they were unable to provide accurate and up-to-date information.


  • Applied data shaping algorithms to cleanup and distribute a unified data resource.
  • Enabled sales reps with an integrated Customer Relationship Management system (CRM)
  • Each sales rep was provided with their own online portal where customers could access their accounts.


  • Unified data infrastructure.
  • Better inventory and shipment control.
  • Full access to order placements and tracking for business associates.
  • Most importantly, accurate and accessible data to the customer creates good relationships.